PENGARUH KUALITAS PELAYANAN, HARGA DAN KUALITAS MAKANAN TERHADAP KEPUASAN PELANGGAN DI RESTORAN BUNAKEN

  • Adariang Giawa Sekolah Tinggi Ilmu Ekonomi Galileo
  • Yossi Hendriati Sekolah Tinggi Ilmu Ekonomi Galileo
Keywords: service quality, price, food quality, customer satisfaction.

Abstract

This research aims to determine the effect of price service quality on customer satisfaction at Bunaken restaurants. There is also a research method is a quantitative method. The population in this study are regular customer of Bunaken restaurant. Data collection instrument using a questionnaire whit a sample of 45 respondents. Based on the results of research, service quality has no significant effect on customer satisfaction whit a t value of (1.615) sig (0.060), price has no effect on customer satisfaction whit a t value of (- 1.286)sig (0.206) while food quality has a significant effect on customer satisfaction at Bunaken restaurants whit a t value of (3.022) sig (0.004). simultaneously has a signifikan effect whit the calculated f value of (5.936) sig (0.002). the result of the value of R Square (R) = 0,303, from these results it can be concluded that the variables of service quality (X1), price (X2) and food quality (X3) simultaneously affect the customer satisfaction variable by 30,3% while the remaining 69,7% is influenced by other variables outside this regression equation or variables that not investigated by the authors

Published
2022-06-01
How to Cite
Adariang Giawa, & Yossi Hendriati. (2022). PENGARUH KUALITAS PELAYANAN, HARGA DAN KUALITAS MAKANAN TERHADAP KEPUASAN PELANGGAN DI RESTORAN BUNAKEN. Rekaman : Riset Ekonomi Bidang Akuntansi Dan Manajemen, 6(2), 151 - 160. Retrieved from http://jurnalrekaman.com/ojs/index.php/rekaman/article/view/146
Section
Articles